October 2014

October 2014 
Thanks for staying with us! We hope you have enjoyed the articles and insights shared on Curiosity.We have recently introduced a regular lunch talk series we call Lunch@Ipsos, where we discuss and explore emerging trends and consumer behaviour that are impacting our lives as marketers and brand strategists. If you miss any of our communications, not to worry, just check back at our website www.ipsos.com.sg any time. And if you have any feedback for us or would like to request for new topics, please feel free to get in touch with me.Wishing you a strong finish to 2014!
An Ipsos a Day
We had a blast on the 50-day AN IPSOS A DAY countdown!Missed it? Or want to play again? Check out www.anipsosaday.com and see how well you know the APAC consumer. IN THIS ISSUEAn Ipsos A DayEffectively Managing Your Customers’ Experience

Retail Insights in Emerging Markets

Trends in China’s Automotive Component Manufacturing Industry

Pick Me. Love Me. Share Me.


Effectively Managing Your Customers’ Experiences
Delivering positive customer experiences in this hyper-competitive environment requires a continuous improvement approach that goes well beyond just collecting customer data.
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Retail Insights in Emerging Markets
At our recent Lunch@Ipsos, we looked at trends and past studies on the retail landscape in emerging markets, with a special focus on Vietnam.
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Trends in China’s Auto Component Manufacturing Industry
In 2013, sales of new vehicles surpassed the 20 million mark in China and new vehicle sales will continue to drive demand for automotive components.
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Pick me. Love me. Share me. 

PLSme
: a new framework for understanding audience relationships with media content and brands.
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Nobody’s Unpredictable