Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.
While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations.
Join us for an inspiring afternoon where we explore the future of market research.
Write to Amanda.Tang@ipsos.com for more information.
*Event is by invitation only.*