While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations.
Join us for an inspiring afternoon where we explore the future of market research.
The stakes for being customer-centric are as high as ever. Personal experience is by far the most important factor when consumers decide which brand to buy or use – and yet, in many cases, customers’ interactions are still far from ideal, with two thirds stating that they need to put too much effort to fully solve a negative event. In addition to measuring the customer experience, truly customer centric organisations act fast (they respond timely), are consistent (they systematically monitor and improve customers’ experiences) and connect internal operations to deliver on customers’ requirements. Join us to learn best practices and lessons from leading experts across different sectors.