Portfolio Category: Events

On the Path to Purchase

On the Path to Purchase
Ipsos Shopper Marketing Event
October 2013
On the Path to Purchase, an exclusive shopper-marketing event will showcase hot-button shopper related solutions to help you “define and refine” your brand and retail game plan. Key areas to be tackled in this event are location strategy, brand influence, advertising effectiveness, and in-store performance.

Getting the Most Out of Your Voice of Customer Programme

Getting the Most Out of Your Voice of Customer Programme
Ipsos SG Client Roundtable
April 2013
While organisations today recognise the need of a Voice of Customer (VoC) programme, many stop at using it as a KPI scorecard. Successful Contact Centre programs allow the experience to be measured immediately, with real-time data and specific alerting tools which enable operational teams to take action. And over time, allow the management to make stronger decisions on their service experience strategies.

Taking the Lead

Taking the Lead
Ipsos EXPO 2012
September 20, 2012
Nearly 8 in 10 Singaporeans describe the current local economy as good, compared to a global average of 38 % about their own markets. The current disparity in consumer confidence between the Western and the Eastern parts of the world is reflective of the ongoing shifting balance in the global economy. Are we witnessing a next change in evolution where Asia now takes the lead?