Ipsos Deliver Richer Understanding of Motivations of Brand Choice
(29 Apr 2013)
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
Global Economic Confidence Continue to Improve
(22 Apr 2013)
In the 2Q 2013 Ipsos’ Global Economic Pulse, APAC consumers seem more optimistic on the whole as compared to Western Europe who are among the least confident in the world…