Offering innovative solutions in the Healthcare Industry

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Ipsos  Healthcare is dedicated to understanding the motivations, behaviour and influences of the multiple stakeholders driving commercial success in the healthcare industry in Singapore and in Asia. We guide multi-national and local pharmaceutical, biotech and medical device companies in building successful brands and optimizing their sales potential.

A global business division with particular strength in emerging markets, we are 500 healthcare market research experts in 40 countries – offering innovative custom solutions and market-leading syndicated services.

When we speak to multiple stakeholders, we do so with understanding and relevance. When we provide results to our clients, they are commercially meaningful and actionable.

This is the result of our Centres of Excellence, which add expertise and focus to all that we do. These are:



Therapeutic Expert Teams




Medical Technology


Qualitative Research


Commercial Strategy & Forecasting


Advanced Analytics


Payer & Market Access Research


Thought Leader Research

Download a few ideas:

A unique brand performance monitoring framework that combines Attitudinal Equity with barrier effects to provide estimated market share

Healthcare Dynamics Model
An integrated multi-stakeholder methodology that has the following characteristics:

Brand Positioning Framework
A unique set of tools, techniques and templates specifically designed to tackle the most challenging positioning issues across the product lifecycle

An integrated brand performance monitoring system that tracks the impact of marketing decisions and spend

Global Syndicated Therapy Monitors
Ipsos Healthcare’s syndicated patient chart audits which span both established and emerging markets providing answers to many business-critical questions

Global Oncology Monitor
World’s most comprehensive database of cancer treatment, providing regional representation & coverage of every practice type, unique annual market sizing study