Bringing Life to Life

UU banner
UU Logo Green

“We understand people. We understand life. Our research is about inspiring our clients, not just informing them.And we do that by bringing to life the world in which their brands live.”

With more than 1000 world class researchers, Ipsos UU is the world’s leading Qual community. And with the biggest share of insights. Through our belief in intellectual generosity, that insight and expertise is shared with everyone in our community.

We love the power of context to explore Life in real time, we love using technology to get us closer to people and their eco-system of influences, and we love going deeper to unearth the freshest insights.


This is a short film showcasing the Ipsos UU philosophy on what makes the best qualitative research. We do HOT and COLD research with Real People in Real Life. Raw, instinctive, intuitive qual – forged by brilliant thinking.