Who are we?

The essence of what we do is help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind.

We know how best to determine and measure their views and opinions. But we go beyond delivering data. We analyze it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.

We are committed to being the passionate team of researchers who clients turn to first for consumer and market insights.

  • Who we are – Founded in 1975, Ipsos is now one of the world‘s largest survey-based research groups and is headquartered in Paris, France. With companies in 84 countries and regions our research business covers over 100 countries all over the world.
  • Our approach – Globally, as well as in Singapore, we deliver actionable insights based on research specializations. We know brands, how to develop them and how to build them. We assess market potential and interpret market trends. We help our clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We measure public opinion around the globe.
  • Partnering with Ipsos – At Ipsos we recognize that clients require not just data from us but the ability to analyze the output and to integrate it into their decision making processes. We understand the dynamics of your market and we deliver the insights needed to bring clarity and focus to even the most complex consumer issues.

Ipsos has been present in Singapore since 1995 and has become one of the leading market research agencies in the country.  Our clients are made up of local and global brands, across consumer and B2B product and service companies from industries such as Healthcare, Financial Services, Travel & Tourism, Retail, Technology, Telecommunications, Consumer Packed Goods and the Public Sector.

More than half of the studies we conduct extend beyond the scope of Singapore.  Our clients trust our extensive experience in multi-market coordination and are given the ability to tap into the resources of the Ipsos network of fieldwork operatives and researchers around the world.